Actually, this is about "content marketing" — an area in which MINDWEST provides advanced services, including book publishing. We help clients in other venues, as well, to leverage marketing communications channels quickly at hand. The key is not simply to create "noise" but to increase "signal" with high-value, high-caliber content of strong interest to the target audience. A good example is the "articles" capability now available on LinkedIn.
— San Francisco's Biggest Competitor re-purposed onto LinkedIn >>