MARKETING ~ COMMUNICATION ~ INNOVATION
Experience
MINDWEST Media brings proven expertise to publishing, marketing and communication
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Edited, published and promoted books, reports and proceedings for corporations, universities, national publishers, public and not-for-profit agencies. Topics have included international security affairs; strategic marketing; business innovation; economic development; fossil & solar energy; global water resources; health information technology; aviation; and health.
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Conducted market analysis, business modeling and decision support for the nation's largest cable television company (now Time Warner Cable). Included groundbreaking launch of digital/addressable cable service -- opening market for pay-per-view, home security, online data, & voice-over-data telephone services.
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Performed marketing, communications and partner relations for venture delivering news and services directly to personal computers. Worked hand-in-glove with technology team innovating satellite data broadcast interconnected to newly invented cable modems. Coordinated with McGraw-Hill and others to pilot real-time business content.
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Innovated "e-Learning" network for international healthcare management corporation, serving internal "corporate university" as well as external clients in medical centers, health networks, physician group and individual practices in the United States and Europe. Supported firm as it listed on NYSE, then later acquired by St. Paul Companies.
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Partnered with health industry leaders and innovators to develop "Health Online" as pioneer national consumer health Internet service. Then participated in the National Health Information Infrastructure Task Force led by the Koop Foundation (Dr. Koop was former U.S. Surgeon General) for further development of standards for online health communications.
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Led strategy and execution for national health "social marketing" campaign, including award-winning Internet initiatives. Collaborated with media firms such as Ogilvy & Mather, Bates USA, Fleishman Hillard, ABC-Disney, The Ad Council, Wall Street Journal, Washington Post, New York Times, as well as other national, regional and local marketing & communications professionals.
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Directed statewide and regional initiatives to foster new business development and economic growth. Created "Cardinal Company" campaign and consulted directly for business park development, medical executive recruiting, aviation technology, "new economy" business promotion, cloud computing, digital kiosks for tourism and other growth ventures.
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Gave pro bono support to community organizations, including community health, small business and economic development. Invited and served as business plan evaluator for the Angel Capital Summit to identify and mentor start-up companies.
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