MINDWEST provides advanced services in the area of ":content marketing," including book publishing. Another good option immediately at hand is the "articles" capability now available on LinkedIn. In fact, this is a good venue for cultivating the audience you can reach with your book or other media. The article "San Francisco's Biggest Competitor" ► recently re-purposed by MINDWEST on the LinkedIn platform is one example. The key is high-value, high-caliber content — plus ability to capture performance metrics to better target your marketplace.